Many banks and non-bank financial institutions
are seeking to enter the fast-growing
and lucrative area
of global money transfer,
and are employing a variety
of go-to-market
strategies to get them there. Many of
these strategies are flawed, however,
as they do not recognize the realities
of the marketplace that exist
and neglect
to consider the consumer dynamics
involved
in the business. This is an area where
The Rye Group, LLC excels.
The Rye Group LLC combines deep expertise
in Global Money Transfer, Electronic
Payments, Prepaid, Online Payments (card-not-present)
and financial services Innovation and
Marketing—where we utilize innovative
approaches to identify breakthrough new
products and services. We offer a suite
of consulting advisory and marketing
services including:
Strategy Development
Assessment of go-to-market Strategies
Building High Performance Marketing and
Sales Teams
Quick Business Assessments, giving our
perspective on your business
Marketing Promotions to drive new business
Customer and Market Research
Competitive Assessments
Partnership Strategy & Management
New Product Development and Innovation
thru guided brainstorming and ideation
sessions
